COMPANYPROFILE
Preseed Japan Corporation Overview, History, and Key Sales Channels.
COMPANY
PROFILE
PROFILE
Company Name
Preseed Japan Corporation
Officers
Founder & CEO
Hirokazu
Tsuchiyama
Tsuchiyama
Vice President and COO
Shuto
Inoue
Inoue
Established
January 2014
Capital
¥22,650,000 yen
Business Activities
Planning, development, sales, and marketing of in-house brands
Exclusive distribution of overseas audio brands
Exclusive distribution of overseas audio brands
Location
4-16-7 Sendagaya, Shibuya-ku, Tokyo 151-0051, North Sando DT Building 3F
Brand
Sales Agency Business
ACCESS MAP
Approximately 7 minutes on foot from Exit 1 of Tokyo Metro Fukutoshin Line "Kitasando" Station
COMPANY
HISTORY
HISTORY
January 2014
Establishment of Value Trade Co., Ltd.
Commencement of the import agency business for overseas brands.
Commencement of the import agency business for overseas brands.
April 2016
Commencement of import sales for audio products and wireless earphones.
September 2016
Obtained exclusive sales rights in Japan for ERATO, USA.
First in Japan to distribute fully wireless earphones.
First in Japan to distribute fully wireless earphones.
March 2017
Raised the then-second-highest investment on Makuake crowdfunding.
Total support amount for Air by Crazababy, USA fully wireless earphones: 94,474,700 yen.
Total support amount for Air by Crazababy, USA fully wireless earphones: 94,474,700 yen.
October 2018
First product release under the brand "AVIOT."
February 2019
Name changed to Preseed Japan Corporation.
October 2021
Surpassed 1 million units in sales for fully wireless earphones.
April 2023
Surpassed 1.5 million units in sales for fully wireless earphones.
SALES
DESTINATION
DESTINATION
*Listed in Japanese alphabetical order
Electronics Retail
Edion Corporation
K's Holdings Corporation
Kojima Co., Ltd.
Joshin Denki Co., Ltd.
Sofmap Co., Ltd.
Nojima Corporation
Bic Camera Inc.
Yamada Denki Co., Ltd.
Yodobashi Camera Co., Ltd.
K's Holdings Corporation
Kojima Co., Ltd.
Joshin Denki Co., Ltd.
Sofmap Co., Ltd.
Nojima Corporation
Bic Camera Inc.
Yamada Denki Co., Ltd.
Yodobashi Camera Co., Ltd.
Department Stores and
Shopping Centers
Shopping Centers
Takashimaya Co., Ltd.
Tokyu Department Store Co., Ltd.
Isetan Mitsukoshi Holdings Ltd.
Lumine Co., Ltd.
Tokyu Department Store Co., Ltd.
Isetan Mitsukoshi Holdings Ltd.
Lumine Co., Ltd.
Lifestyle Shops
Tsutaya Home Electronics Enterprise Co., Ltd.
Tokyu Hands Co., Ltd.
Loft Co., Ltd.
Tokyu Hands Co., Ltd.
Loft Co., Ltd.
Specialized Earphone
Store
Store
Time Machine Co., Ltd.
GMS
(General Merchandise
Store)
(General Merchandise
Store)
Aeon Retail Co., Ltd.
Costco Wholesale Japan Co., Ltd.
Costco Wholesale Japan Co., Ltd.
Anime Goods Specialty
Store
Store
Animate Co., Ltd.
CD Shop
Tower Records Japan Inc.
Telecommunication
KDDI Corporation
Record Labels
Up-Front Promotion Co., Ltd.
Avex Entertainment Inc.
JVC Kenwood Victor Entertainment Corporation
Sony Music Artists Inc.
Nippon Columbia Co., Ltd.
Bandai Namco Music Live Inc.
Pony Canyon Inc.
Moving On Limited
Universal Music Artists LLC
Warner Music Japan Inc.
Avex Entertainment Inc.
JVC Kenwood Victor Entertainment Corporation
Sony Music Artists Inc.
Nippon Columbia Co., Ltd.
Bandai Namco Music Live Inc.
Pony Canyon Inc.
Moving On Limited
Universal Music Artists LLC
Warner Music Japan Inc.
Licensors
Aniplex Inc.
KADOKAWA Corporation
Kodansha Ltd.
Sanrio Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.
Tsuburaya Productions Co., Ltd.
Toei Animation Co., Ltd.
Happinet Corporation
Bandai Co., Ltd.
Bandai Namco Entertainment Inc.
Bandai Namco Film Works Inc.
Big West Inc.
Fuji Television Network, Inc.
Broccoli Co., Ltd.
Mixi, Inc.
KADOKAWA Corporation
Kodansha Ltd.
Sanrio Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.
Tsuburaya Productions Co., Ltd.
Toei Animation Co., Ltd.
Happinet Corporation
Bandai Co., Ltd.
Bandai Namco Entertainment Inc.
Bandai Namco Film Works Inc.
Big West Inc.
Fuji Television Network, Inc.
Broccoli Co., Ltd.
Mixi, Inc.
Founder & CEO
Hirokazu Tsuchiyama
Born in 1985 in Taichung, Taiwan, Tsuchiyama graduated from Ritsumeikan University in 2009. He entered the corporate world with a vision of ascending to an executive role within a venture company. In his second year at a real estate venture, he established the Tokyo branch and served as a sales manager before departing in 2013.
Following his tenure, he briefly worked as a new sales representative for three months to take over his family's business in Taiwan. However, sensing limitations in the business model's growth potential, he founded Value Trade Co Ltd in 2014 to initiate a new venture. The company focused on importing and selling foreign brands, establishing a sales network in Japan. In 2018, the company introduced its own brand, AVIOT, and the subsequent year, in 2019, underwent a name change to Preseed Japan Corporation, a designation it holds to the present day.
In his personal life, Tsuchiyama is a dedicated father raising one child.
Following his tenure, he briefly worked as a new sales representative for three months to take over his family's business in Taiwan. However, sensing limitations in the business model's growth potential, he founded Value Trade Co Ltd in 2014 to initiate a new venture. The company focused on importing and selling foreign brands, establishing a sales network in Japan. In 2018, the company introduced its own brand, AVIOT, and the subsequent year, in 2019, underwent a name change to Preseed Japan Corporation, a designation it holds to the present day.
In his personal life, Tsuchiyama is a dedicated father raising one child.
Vice President and COO
Shuto Inoue
Born in 1986 in Kanazawa City, Ishikawa Prefecture, graduated from Waseda University in 2011 before joining Sony Marketing Corporation. At Sony, he commenced his career with route sales of AV products to electronics retailers and later transitioned into roles focused on sales promotion and product marketing for digital cameras.
In pursuit of personal growth and a more "liberal" and "joyful" approach to product creation, he departed from the company in 2021 to join Preseed Japan Corporation.Upon joining Preseed Japan, he assumed the role of Sales Department Manager, progressed to Executive Officer/Sales Division Manager, and eventually, in 2023, took on the position of Vice President/COO.
In this capacity, he oversees the overall domestic electronics business, explores new ventures utilizing IP contents, and expands overseas sales channels. During his student days, he dedicated himself to Shaolin Kempo, and the experiences and connections he forged during that time continue to influence him both personally and professionally.
In pursuit of personal growth and a more "liberal" and "joyful" approach to product creation, he departed from the company in 2021 to join Preseed Japan Corporation.Upon joining Preseed Japan, he assumed the role of Sales Department Manager, progressed to Executive Officer/Sales Division Manager, and eventually, in 2023, took on the position of Vice President/COO.
In this capacity, he oversees the overall domestic electronics business, explores new ventures utilizing IP contents, and expands overseas sales channels. During his student days, he dedicated himself to Shaolin Kempo, and the experiences and connections he forged during that time continue to influence him both personally and professionally.